Thomas Cook, SOTC Travel, Fairfax Digital Services collaborate to build India's first multi-modal, multi-lingual agentic voice-enabled GenAI advisor, Dhruv, for business travel clients

On February 20, 2025, Thomas Cook, SOTC Travel, Fairfax Digital Services, LTIMindtree & Voicing.AI announced their collaboration to build India's first multi-modal, multi-lingual, agentic voice-enabled, GenAI advisor named Dhruv. This innovative technology aims to enhance the service quality for business travel clients of Thomas Cook & SOTC Travel by providing 24/7 assistance and reducing response times by up to 60%. With its ability to handle complex tasks and support over 20 languages, Dhruv is set to revolutionize the corporate travel industry and is predicted to contribute to the projected 10.1% CAGR growth of corporate travel to $20.8 billion by FY30.

Thomas Cook India Ltd is a travel and tourism company that offers a range of services including holiday packages, flight bookings, visa assistance, and travel insurance.

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